On Moving Data

It’s been over a week since we launched Simperium to the public, and we’re really happy with the response so far. Throughout our development we spoke to dozens of developers, from independents to very large companies. We blended your feedback with our experience building Simplenote to create a service that focuses entirely on the data layer. This means we focus on the tough problems associated with moving data among devices, people, apps and backend services.

Developers seem to appreciate this focus. In practice, it means that going up the stack, Simperium can integrate with tools like Core Data, Backbone.js, and PhoneGap. And going down the stack, Simperium can work with providers like Heroku while integrating with services like Twilio and Urban Airship. We believe this downward flexibility is particularly important. You can create unique services that help your app stand out, and you maintain control of your data (compared to services like iCloud that lock it all away).

That’s the developer perspective. But we’re product people at heart. Simperium arose from Simplenote, which itself arose from our frustration with moving text between our computers and our phones. The lack of a good solution pained us. Our ultimate motivation today, as it was then, is to improve the lives of users.

When you use Simperium as your data layer, your users will never be blocked by network progress indicators. They’ll enjoy access to their data across all their devices. They’ll be able to work offline with full read/write access. And they’ll be able to share and collaborate with the simple act of associating an email address with some data.

That’s the world we want to live in. All these goals (and more that we’re not talking about yet) are about moving data. We see an opportunity to focus on moving data the same way Google focused on searching data, and we look forward to the many challenges and discoveries that lie ahead.